Valentine’s Day by the numbers: How much Americans spend on love
Valentine’s Day is here, and Americans are shelling out stacks of cash to celebrate love. In fact, average spending on the holiday this year is expected to hit $136.57, according to the National Retail Federation.
From spending on flowers, jewelry and greeting cards, celebrating Valentine’s Day can get costly. See how much Americans are spending, and how you can save on Valentine’s Day gifts this year.
Americans are expected to spend $2 billion on flowers this Valentine’s Day. But if your sweetheart is looking forward to receiving flowers at work or home, don’t immediately buy a dozen red roses. Sure, the red rose is iconic, but you can save by buying an equally beautiful bouquet of different flowers. 1-800-Flowers.com is selling a dozen red roses for $44.99, but seven stems of red, pink and white lilies with a vase for $29.99.
If flowers aren’t on the wish list, you can’t go wrong with something sweet. Fifty percent of consumers are expected to buy candy this year, for friends or family. That amounts to $1.7 billion of spending on sweets.
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